Training on Pinterest

What is Pinterest?  A virtual corkboard that lets you organize and share things you like. People use Pinterest to plan their weddings, organize their favorite recipes, come up with ideas for Christmas presents, etc. You can also browse pinboards created by other people to discover new things and get inspiration from people who share your interests and then pin those photos on your own board. 

How to do?  Go to www.pinterest.com  and sign up.

• Under your name (top right hand side): can add info and profile photo. 
• Pins (all the photos you have uploaded or pinned)
• Boards (categories of photos you have set up)
• Under “Add+”: can add a pin, upload a pin, or create a board
• Under word “Pinterest”: drop down menu-Following (who you are following), Categories (lists types of boards might want to follow)…
• Under “About” at top of page: “Getting started” menu list will answer many of your questions.
• Also, under “About” at top of page:  Can “pin it” button to your bookmarks in Firefox to get a link to make easy to pin image from any website.

Company examples:
Hubspot

Wilton Cake Decorating

Whole Foods Market

Gap

Resources: 
Pinterest becomes top driver for retail businesses: http://mashable.com/2012/01/29/pinterest-retail-infographic/

Pinterest for businesses.  https://support.pinterest.com/entries/22396858-announcing-pinterest-for-business

Five companies to follow on Pinterest:  http://www.forbes.com/sites/chicceo/2012/09/16/5-companies-to-follow-on-pinterest/

Blogpost:  http://readwrite.com/2012/01/09/how_businesses_are_using_pinterest

26 Tips for Using Pinterest for business: http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/

Free ebook from Hubspot: How to Use Pinterest for Business

http://www.hubspot.com/how-to-use-pinterest-for-business/

Using Pinterest for Effective Video Marketing: http://www.reelseo.com/pinterest-video-marketing/

 

Additional sites

1. www.Foursquare.com

What is Foursquare? Foursquare is a free app that lets you tell your friends where you are. It uses mobile devices such as your smartphone to share and save the places you visit. In addition, the site will give you personalized recommendations and deals based on where you, your friends, and people with your tastes have been.

2. www.Tumblr.com

What is Tumblr? Tumblr is a microblogging platform and social networking site that allows users to post photos, videos, and other content to a short-form blog. Can also follow others’ blogs.

3. www.Flickr.com

What is Flickr? It’s a free site you can upload your photos and then send link to friends so they can see them. Easier to do if have lots of pictures and don’t want to email these a few at a time.

4. www.Instagram.com

What is Instagram? It’s a free app for your smartphone that allows you to easily share photos you just took with friends and family or to share on Facebook and Twitter.

5. www.Tweetdeck.com (or www.Hootsuite.com or www.manageflitter.com)

What is TweetDeck?  Tweetdeck is a free social media dashboard application that you download to your computer for management of Twitter and Facebook accounts. Thus, don’t have to go to Twitter/FB to sign in. Makes it easier to access on regular basis.

6. QR codes (free site here:  http://qrcode.kaywa.com/)

What are QR codes? QR codes were first used by the Japanese in their automotive industry. It’s abbreviated from Quick Response Code and is a barcode that allows people to quickly get more information by scanning it into their phone





7.  Myspace: www.myspace.com Still used by musicians. Myspace has developed a new format recently.

8. Facebook: Can download free ebook on attracting fans to your facebook page:

9. Other sites similar to Pinterest:

Assignment/Agenda for January 26

Assignments:  

1. Actively use Twitter for the next two weeks (at least a few minutes per day)...Tweet your team mates about the book you’re reading on social media, tell us what industry and companies you are following, share relevant links to articles or websites you've found, respond to each other's tweets, etc. 

2. Tweet questions at two of our book authors (re class discussion, their book, our final project, social media in general, etc) and be prepared to share with the class on Jan 26 (they have both agreed to answer questions via Twitter). In order to give them time to respond, you might want to do this earlier in week rather than later :)

Ann Handley  @MarketingProfs and C.C. Chapman @cc_chapman (authors of Content Rules)

3. Chris Brogan (author of Trust Agents and of Social Media 101) has agreed to make a video that responds to our questions as his schedule is too full right now for a Skype interview or connection on Twitter). Come to class with questions for him and I'll email them to Chris after class. I'm thinking we might pick his brain about the final project.

Note: Don't forget your team and self evals emailed to me!

Agenda:

1. Book presentations

Stephanie Cz and Erica Cave will be presenting No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing 

Jessica Hall and Yourm Hayes will be presenting Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.

2. Discussion of authors' answers to your questions via Twitter (come prepared to share) and your experiences with Twitter overall.

3.  Pinterest/Facebook/QRCodes/others?
 
4. Preliminary discussion of final project/how to proceed/plans for next week/questions would want to ask/assign roles

Training on Twitter

 Why Twitter?
Build your own personal learning network
For business purposes (sell product, services)
Follow companies for info, special sales…
Follow politicians, celebrities, book authors...
Get latest news, sports, first hand info
Just for fun...My connection with Stuart Weitzman
http://delaney.typepad.com/askdrkirk/2010/06/hello-delaney-its-stuart-weitzman.html

 Details of Twitter site: (Example – www.twitter.com/delaneykirk) 
Bio: can link to your LinkedIn account and to your blog
Tweets (Me button at top)
Following/Followers
Favorites
Home page: Mentions/Retweets
Post to Facebook? #fb
Lists (follow our class list!)

Your turn:
1. Go to Twitter (www.twitter.com) to sign up. Use some version of your first and last name as your Twitter ID. If you already have a Twitter account, please help your classmates that are new to Twitter.

2. Upload a photo or avatar of yourself.

3. Write a brief (160 characters or fewer) bio. Perhaps mention that you’re a MBA student or include your URL for your LinkedIn account.

4. Follow me at twitter.com/delaneykirk I will then use your Twitter ID to set up the class as a list.

5. Choose background design (Under your name at top right hand side, go to settings, then design).

6. Hashtags make it easier to follow a topic. For example, we will use #USFSMSM and if others used same hashtag, we could easily follow their tweets. People also use hashtags as humor #not

7. Tweet (share something no longer than 140 characters such as this: I’m using Twitter in my Social Media class #USFSMSM (everyone who follows you will see this on their home page)

8. Follow your book authors:

Brogan, Chris & Smith, Julian. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. ‏@chrisbrogan and ‏@julien

Handley, Ann & Chapman, C.C. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. @MarketingProfs  and @cc_chapman

Israel, Shel, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.  ‏@shelisrael

  

Falls, Jason and Deckers, Erik, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. ‏@JasonFalls and @edeckers

Note: Actively use Twitter for the next two weeks (at least a few minutes per day)...Tweet your team mates about the book you’re reading on social media, tell us what industry and companies you are following, share relevant links to articles or websites you've found, respond to each other's tweets, etc. Follow a minimum of 20 people. This is part of the experience of figuring out how Twitter could be a useful business tool. Just keep in mind that this is viewed by all and thus should be professional.

 

Other resources

Check this out if you’re on the job market:  twitjobsearch.com

Check out this article by Tony Bradley (June 12, 2011). How to Use Twitter Like A Pro.

http://www.pcworld.com/businesscenter/article/230066/how_to_use_twitter_like_a_pro.html

Check out this article on ways you can use lists. http://mashable.com/2009/11/04/twitter-lists-uses/

Read this post for understanding Twitter: Misconceptions about Twitter http://technologizer.com/2009/05/11/ten-twitter-mythconceptions/

http://news.usf.edu/article/templates/?a=3672&z=128  article about USF on Twitter

Agenda for January 19

1. Book Presentations: 
Content Rules:  Annie Tapler, Christine McKelvey

Trust Agents: Yisell Soto, Maura Klein
  
2. Brief presentation/discussion/feedback on blogging assignment

3. Training on Twitter

Be sure to bring your laptop!

Expectations for Book Presentations

January 19: 
Annie Tapler and Christine McKelvey will be presenting Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business  

Yisell Soto and Maura Klein will be presenting Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust.

January  26: 

Stephanie Cz and Erica Cave will be presenting No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing 

Jessica Hall and Yourm Hayes will be presenting Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.

 
Here are some guidelines for your bookclub presentations.

Presentations should be 35-40 minutes per team, which should include time to answer any questions the class may have.  Develop an interesting and creative way to present your material to us (don't just lecture to us).  Keep in mind that you are not just doing a book review but are training us on the major concepts in your book. 

I will be looking for:
Introduction:  quick overview of order of presentation; Introduce team members with first and last names; start with something to grab our attention; give brief info on author(s) of book.

Actual presentation:  creative!; involved class members; good transitions between team members; got the essence of the book across to the class (do not have to cover everything in book--decide what is most relevant to your classmates).

Appropriate visual aids (if used): easy to read; slides add to presentation/not distracting; appealing graphics; may videotape part of presentation if want (however, don't just tape someone lecturing/make sure videotape adds to presentation).

Speaking skills:  projection of voice, eye contact, easy to understand, did not read to us. 
 
Training materials:  Short summary of book and how could be used as training tool.  Include sufficient information, no typos, organized logically, useful information (sort of a 2-3 page or so Cliff notes on highlights of book that will help us learn more about social media and hopefully apply to the final project). Copy of this for me and for your classmates.

Team:  Appropriate professional dress; working well together, equal distribution of work and presentation time, answered questions as a team after presentation. 

I will be asking for feedback on the process and inputs of each team member. In addition, I will ask each person to do a self evaluation of how they did during their presentation (what went well, what could be improved on) as a way to learn from the presentation experience.  This will be completed and turned into me the day of your presentation.

How's that for structure? :)   Email me if you have any questions.

Assignment for January 12

We will not have class on campus on January 12th.  Instead, complete the following online assignments. To meet expectations, you should have a blog set up and the URL sent to me in the comment section of this post by the end of day January 12th. You can then continue to work on the rest of the blog assignment the next week. Plan to have at least three blogposts by January 19th. See expectations below.

A. Set up your own blog on Blogger.com

1. Decide on focus of your blog. Could be on leadership or other business topic but does not have to be. You will be establishing credibility on your subject (Example-my blog on teaching effectiveness is at www.delaneykirk.com) Yours could be on your interests such as a hobby, pets, writing short stories, food, travel, etc.

2. Write your "About me"page/post photo (go to Design, then edit About Me)

3. Experiment with Design Templates:  Choose one you like-apply to your blog (Dynamic views and Travels are both interesting)

4. Link to other blogs:  Go to Design, Click on "Add a gadget" in the place where you want to put this.  Scroll down to "Blog List" and click on the +. Can change title (Example: My Blog List to Blogs I like) Add blog to your list/with URL.

5. Write at least 3 blogposts and post each with a photo/clip art (or could use google images)

6. In the comment section of this post, type in your name, your blog name, and the URL for your blog.

B. Find 3 or 4 active bloggers to follow, again in an industry/topic area of interest to you related to your blog. Read some of their more recent posts, make comments on these posts, try to engage them. Look at how these bloggers are using their blog (engage readers, sell books or their consulting services, establish credibility or expertise, etc). You might write a blogpost about their blog or posts.

How to find other blogs? Can go to Alltop.com to see lists of top blogs on numerous topics (for example, click on "Work" tab at top and will see tab for Leadership blogs, Social media blogs, etc). Another possibility is Blogher.com which is a site that lists blogs by and for women.  

You might also see if your book author/authors have a blog that you can follow such as Chris Brogan http://www.chrisbrogan.com/

C.  Make a relevant comment on a post on the blogs of your classmates (As soon as I get URLs and names of blogs, I will create a list of these on our classblog).

 

Email me if have questions. Have fun blogging!